Password is an American television game show which was created by Bob Stewart for Goodson-Todman Productions. The host was Allen Ludden, who had previously been well known as the host of the G.E. College Bowl. A high-stakes update of the classic game show, hosted by Bert Convy. Celebrity guests, paired off with the contestants, would be given a secret password. By giving clues and hints, they would try to help the contestant guess the password, with the first one to do so winning cash and prizes.
Our content strategy for IKEA Germany takes the brand value 'building a better everyday for the many people' to Facebook. We aim at bringing happiness to our fans by providing an entertaining mix of IKEA product inspiration and typical shopping experiences full of Swedish humour.
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